Home Care –
To Us, It’s Personal®

Professional Assistance for Seniors is devoted to providing a customized approach with the highest quality care for your loved one.

We provide reliable, guaranteed, personalized care that will enable your loved one to preserve the quality of their lifestyle in the comfort of their home.

Personal Care

Nurse Directed Care

Memory Care

Hospice Support

Companion Services

Professional Assistance for Seniors, Inc. is an independently owned and operated partner company to Home Instead Senior Care of Northwestern Monroe County. We provide medical services to seniors in Monroe, Wayne, Ontario, Livingston and Genesee Counties.

Personalized In-Home Care

Professional Assistance For Seniors is a premier in-home care service provider based out of Rochester, NY, and serving Monroe, Wayne, Ontario, Livingston, and Genesee Counties. With over 20 years experience providing quality care for seniors and individuals with Alzheimer’s disease or dementia, we offer safe haven centered around your loved ones’ homes. Our home care services ensure your loved one continues living independently at home.

Adult home care services in Rochester, NY

Call Professional Assistance For Seniors, Inc for more information.

Types of In-Home
Care We Offer

At Professional Assistance For Seniors, we are dedicated to helping the elderly live comfortably in their own homes. We will develop a personalized care plan that meets their needs and ensures quality services.
Personal Care

Nurse Directed Care

Memory Care

Hospice Support

Companion Services

Alzheimer’s Care

Arthritis & Diabetes Care

Why Choose Us?

We provide reliable, guaranteed, personalized care that will enable our Seniors to preserve the quality of their lifestyle in the comfort of their own home.

Meet Our Team

In-Home Senior Care in Rochester, NY | Professional Assistance For Seniors, Inc

Mary-Joy Lipari, President/Owner

Serving seniors has been a passion of mine since helping to care for my grandparents in the 1990s. I resonated with the personal nature of caring for a loved one while trusting others to help when our family couldn’t be there. In 2004, I was blessed with the opportunity to help others by being awarded the Home Instead Senior Care franchise in Rochester, New York. Our mission is to help seniors stay in their homes to age gracefully and with dignity while maintaining a safe and loving environment.
Owning the Home Instead Senior Care franchise has been the perfect next step after a career in corporate America. After graduating from Rochester Institute of Technology, I became a CPA working at Price Waterhouse as a staff auditor and tax accountant. In 1985, I commenced a 30-year career at Xerox Corporation serving in several financial, operational and sales management roles. In 2009 I completed the certification program to become a Certified Senior Advisor.
In 2016, we obtained our LHCSA license and began Professional Assistance for Seniors, enabling us to serve the community with hands-on, nurse directed care. By doing so, we can provide a full spectrum of services from Companion to Personal Care, Advocacy and End of Life support. Through this continuum of care, we can assist clients and families in their transition of care needs.

Home Care Services in Rochester, NY | Professional Assistance For Seniors, Inc

Donna Schmidt, Human Resource Manager

Donna Schmidt brings over 34 years of diverse corporate experience to her role as Human Resource Manager at Home Instead, having transitioned from a distinguished career at Xerox Corporation. Joining in November 2018, Donna’s background spans operational and strategic roles, honed during her tenure at Xerox. She holds an MBA from the University of Rochester, Simon School of Business.
Beyond her professional achievements, Donna is deeply committed to serving seniors, a passion reflected in her role as a bassoon player with the Kodak Concert Band, performing regularly at Senior Living facilities across Monroe County. She also contributes her musical talents to the Webster Village Band.
Outside of her musical pursuits, Donna cherishes time spent with her husband, her two grown sons, and their families. Her dedication to both her professional responsibilities and her community involvement underscores her commitment to making a meaningful difference in the lives of others.

Personal In-Home Care in Rochester, NY | Professional Assistance For Seniors, Inc

Kim Ryan, Executive Assistant

Kim Ryan joined Home Instead Senior Care in August of 2017 as an executive assistant. She joined the team bringing 38+ years of manufacturing experience. Her prior role as a customer service manager serves as valuable experience in speaking with caregivers and clients.
Kim’s family includes her husband of 43 years, two children, their spouses and two grandchildren. She enjoys baking, gardening, their swimming pool, and spending time with family.

Home Care Services in Rochester, NY | Professional Assistance For Seniors, Inc

Kathy Graham, Operations Manager

​Kathy Graham comes from an extensive background in business management and joined the team at Home Instead Senior Care in July of 2018. She is proud to serve in the Operations Manager position and thrives on finding creative ways to help both our clients and our care givers.
When not working with our medical team, Kathy spends her time with her daughter and loves watching her grow and experience the world.

Home Care Services in Rochester, NY | Professional Assistance For Seniors, Inc

Lorie Myers, Business Development Manager

​Joining the company as Business Development Manager in the Spring of 2015, Lorie markets and promotes Home Instead to grow all aspects of the business and increase our visibility in the community. She assists families to help navigate their journey from initial calls to face-to-face meetings to set up care for families needing our support.
Earning her Bachelors in Management/Marketing from SUNY Geneseo and a Masters in Management from Nazareth College, she has held positions in both inside and outside sales/partnered marketing roles for Advanced BioHealing (biologics), Smith & Nephew (wound care products) and Director of Business Development for Accelecare Wound Centers (Wound Center Management). She is also the Past President for the American Marketing Association and the Past President for Toastmasters.
Taking this position has been rewarding for her to combine several aspects of her background and experience while helping seniors age with dignity in the Rochester community.

Words From People We’ve Assisted

Giving Back to Our Community

In-Home Senior Care in Rochester, NY | Professional Assistance For Seniors, Inc
In-Home Senior Care in Rochester, NY | Professional Assistance For Seniors, Inc
In-Home Senior Care in Rochester, NY | Professional Assistance For Seniors, Inc

Professional Assistance For Seniors, Inc enhances the lives of aging adults & their families. Call 585-465-5754 or fill out our contact form today.

Professional Assistance For Seniors, Inc
Home Care Services in Rochester, NY | Professional Assistance For Seniors, Inc

Professional Assistance For Seniors, Inc.

125 Canal Landing Blvd
Rochester, NY 14626

Business Hours:

Mon–Fri 8am–5pm
24/7 Care Available

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